Case details

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Merger control
Case reference
Ccent/2026/59 - Arié / Negócio Primor PT
Acquiring
Arié SGPS, S.A.
Description
Acquired
Périplo Fascinante, Lda.
Description
Acquired
Primor Int. Sl. – Unipersonal – Sucursal Em Portugal
Description
Acquired
Primordial Tomorrow, Lda.
Description
Acquired
Primorosoceano, Lda.
Description
Acquired
Sentimental Journey Unipessoal, Lda.
Description
Sector
Activity (NACE)
Applicable legislation
Notification thresholds
Type of merger
Cooperation with sector regulators
Status
Ongoing
Type of Investigation
AdC’s decision
Case description

The concentration operation consists of the acquisition, by ARIÉ – SGPS, S.A. ("Arié"), of exclusive control over the retail business operated in Portugal under the brand “Primor” (“Primor Business PT”), including, in particular, all shareholdings and other rights relating to the entities that make up the Primor Business in Portugal, as well as the assets, rights and obligations associated with the branch in Portugal of Primor Int, Sl – Unipessoal, including the exclusive rights to use, in Portugal, the brand “Primor” and the domain “primor.eu”.

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