Case details

Anticompetitive practices
Case reference
Entities involved
  • Auchan Retail Portugal, S.A.
  • Beiersdorf Portuguesa, Lda.
  • Modelo Continente - Hipermercados, S.A.
  • Pessoa(s) singular(es)
  • Pingo Doce - Distribuição Alimentar, SA
Natural persons involved
  • Supply and Food Industry
Activity (NACE)
  • G47 - Retail trade, except of motor vehicles and motorcycles
Investigated practice
  • Horizontal agreement
  • Vertical agreement
Legal provisions
  • European-TFEU-Article 101
  • National-Law 19/2012-Article 9
Case origin
Dawn raids
Cooperation with sector regulators
AdC’s decision
Sanctioning decision
Sanction imposed
  • Auchan Retail Portugal, S.A.- €2,660,000.00
  • Beiersdorf Portuguesa, Lda.- €4,400,000.00
  • Modelo Continente - Hipermercados, S.A.- €7,520,000.00
  • Pessoa(s) singular(es)- €9,276.80
  • Pingo Doce - Distribuição Alimentar, SA- €4,880,000.00
Summary of the case

From 2011 to 2017, the major food retailers (“Auchan”, “MCH” and “Pingo Doce”) resorted to their vertical relation with the common supplier Beiersdorf to horizontally promote the retail price fixing (hub-and-spoke agreement).

The practice comprised a cross-check mechanism of retail prices charged by the retailers as a mean to ensure price alignment, as well as the regular report to Beiersdorf so that it would monitor and pressure for retail price readjustments whenever deviations were identified.

In December 2020, the AdC adopted the respective Statement of Objections, having given the opportunity to the affected parties to exercise their right to be heard and defence, which was duly assessed and considered in the final decision.

The AdC also carried out, during the preliminary investigation phase, complementary diligences of evidence requested by the targeted companies, whose results were also considered in the final decision.

The Final Decision also sanctioned one manager from Beiersdorf.

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