Case details

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Merger control
Case reference
CCENT/2009/38 - SUNTORY/BLACK LION
Acquired
Black Lion
Description
Holding company of the Orangina Schweppes Group, a European group that specialises in the production, distribution and sale of alcohol-free drinks. The group is present in Portugal through Schweppes SA, a Spanish undertaking with its headquarters in Madrid, which markets alcohol-free drinks under the following trademarks: Schweppes, Casera, Orangina, Trina, Energade, Pink Fish, Joi, Spirit and Champomy.
Acquiring
Suntory
Description
Holding company of the Suntory Group, whose principal activity is the production and distribution of alcoholic and non-alcoholic drinks, at an international level, though especially in Japan. Suntory has an indirect presence in Portugal, resulting from the export of alcoholic drinks by one of its holdings, Mozart Distillerie GmbH, which is headquartered in Austria.
Sector
  • Extractive and manufacturing Industries
Activity (NACE)
  • C11 - Manufacture of beverages
Applicable legislation
Art. 9(1)(a) (Law 18)
Notification thresholds
Market share
Type of merger
Conglomerate
Cooperation with sector regulators
Status
Closed
Type of Investigation
Phase 1
AdC’s decision
Case description
Notified on 30 September 2009, this merger operation consists of the acquisition, by the undertaking Suntory Holdings Limited ("Suntory"), of exclusive control of the undertaking Black Lion Beverages Luxembourg S.a.r.l ("Black Lion"), through acquisition of the totality of the shares representing its registered capital.
Timeline
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