Case details

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Merger control
Case reference
CCENT/2010/18 - Scandinavian Tobacco/Swedish Match
Acquiring
Scandinavian Tobacco Group AS
Description
a Danish-registered company, controlled indirectly by the Danish Augustinus Group; it manufactures and sells tobacco products, namely cigars (in particular the brands "Café Crème", "Henri Wintermans Founder´s Blend" and "Mercator"), pipe tobacco (in particular the brands "Erinmore", "Clan", "Sail" and "Holland House") and fine cut tobacco (in particular the brand "Crossroad").
Acquired
Swedish Match AB
Description
a Swedish-registered open capital company, quoted on NASDAQ OMX Stockholm; it manufactures and sells tobacco products, namely cigars (in particular the brands "Salsa", "Willen II", "Hollandia", "Bogart" and "La Paz"), pipe tobacco (in particular the brands "Blue Ridge" and "Borkum Riff") and fine cut tobacco.
Sector
  • Extractive and manufacturing Industries
Activity (NACE)
  • C1200 - Manufacture of tobacco products
Applicable legislation
Art. 9(1)(a) (Law 18)
Notification thresholds
Market share
Type of merger
Horizontal
Cooperation with sector regulators
Status
Closed
Type of Investigation
Phase 1
AdC’s decision
Case description
Notified on 4 May 2010, this merger operation consists of the acquisition, by the Scandinavian Tobacco Group A/S (Scandinavian Tobacco), of exclusive control of some of the worldwide activities of Swedish Match AB (Swedish Match), through control of 51% of the registered capital of a company to which some of Scandinavian Tobacco and Swedish Match´s activities will be transferred. This company will produce and market cigars, pipe tobacco and fine cut tobacco.
Timeline
2010-07-22
Competition Authority Council adopts a ruling of non-opposition to Merger 18/2010 Scandinavian Tobacco/Swedish Match.
2010-05-25
Publication of the announcement - The Scandinavian Tobacco Group A/S (&quotScandinavian Tobacco") notifies acquisition of exclusive control of some of the worldwide activities of Swedish Match AB (Swedish Match), through control of 51% of the registered capital of a company to which some of Scandinavian Tobacco and Swedish Match?s activities will be transferred. This company will produce and market cigars, pipe tobacco and fine cut tobacco
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