Case details

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Merger control
Case reference
CCENT/2010/25 - S.C. Johnson & Son / Negócio de Insecticidas e Repelentes Sara Lee
Acquired
Assets Sara Lee
Description
the target business consists of the assets relating to the production and marketing of domestic insecticides and insect repellents for human use, which, in Portugal, are sold under the Dum-Dum and Tabard trademarks, respectively.
Acquiring
S.C. Johnson & Son Inc.
Description
holding company of the SCJ Group, which operates internationally; it carries out an array of economic activities, in particular in the areas of cleaning products, household fragrances, insecticides, storage products, and products for cars.
Sector
  • Others
Activity (NACE)
  • N8211 - Combined office administrative service activities
Applicable legislation
Art. 9(1)(a) (Law 18)
Notification thresholds
Market share
Type of merger
Horizontal
Cooperation with sector regulators
Status
Closed
Type of Investigation
Phase 1
AdC’s decision
Case description
Notified on 23 June 2010, the present merger operation consists of the acquisition, by the undertaking S.C. Johnson & Son Inc (S.C. Johnson), of exclusive control of the insect repellent (for humans) and domestic insecticide business that is currently part of the Sara Lee Group (Target Business).
Timeline
2010-12-21
2010-06-29
Publication of the announcement - S.C. Johnson & Son Inc (S.C. Johnson) notifies acquisition of exclusive control of the the insect repellent (for humans) and domestic insecticide business that is currently part of the Sara Lee Group (Target Business).
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