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PesquisAdC
CCENT/2010/4
Case details
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Merger control
Case reference
CCENT/2010/4 - Procter & Gamble Company/Sara Lee Corporation
Acquiring
Procter & Gamble Company
Description
Company active in the home and personal care industry sector.
Acquired
Sara Lee Corporation
Description
Assets operational in the air care industry sector.
Sector
Extractive and manufacturing Industries
Activity (NACE)
C20 - Manufacture of chemicals, chemical products and man-made fibres, except pharmaceutical products
Applicable legislation
Art. 9(1)(b) (Law 18)
Notification thresholds
Turnover
Type of merger
Horizontal
Cooperation with sector regulators
Status
Closed
Type of Investigation
Phase 1
AdC’s decision
Referral to the European Commission
Case description
The notified concentration consists of the acquisition of sole control over Sara Lee Corporation by Procter & Gamble Company
Timeline
2010-04-08
Phase I Decision
2010-02-01
Publication of the announcement
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