On September 16, 2009, the Portuguese Competition Authority (AdC) opened an infringement proceeding against Sera GmbH and Sera Portugal - Unipessoal, Lda., for the existence of an agreement to fix the retail prices (minimum prices).
Sera GmbH is a German company that manufactures products for aquarium, saltwater aquarium, lakes and terrariums.
The company Sera Portugal - Unipessoal, Lda. Started its import and distribution activity of SERA brand products, in Portugal, on January 1st, 2008 and is active in the marketing, distribution, importation and exportation of fish food, accessories and medicines for ornamental fish and pets.
Sera Portugal - Unipessoal, Lda. Is a private limited company, and its share capital is wholly owned by Sera GmbH.
The national market for aquarium products is a market in which importation and marketing are concluded online.
Following the investigation, it was found that since 2008, that Sera companies had imposed minimum retail prices for Sera products to its retailers operating exclusively online.
Accordingly, a condemnatory decision was adopted on March 21, 2013, imposing Sera GmbH and Sera Portugal - Unipessoal, Lda. a fine of € 4,188.67 (four thousand, one hundred and eighty-eight euros and sixty-seven cents).